Search engines have
increasingly gained prominence in influencing user behavior. Both generic and specialized search engines enable users to get
directed to relevant websites in the most efficient, fast and integrated manner. The immediate consequence for webmasters
is a strong proportion between the search engine placements and user traffic.
Improving rankings in search engines requires considerable understanding
of how search engines work, how they order results and how you can use this information to optimize your website to improve
your ranking. What follows is a preliminary guideline to get you started.
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