EMAIL SERVICE PROVIDER COALITION Email Marketing Pledge
- Unsolicited Commercial Email
Unsolicited commercial
email must not be sent.
- Commercial Email
- Commercial email must not be sent to an individual's e-mail address unless one of the following
situations exists:
- There is an existing business relationship; or
- Prior informed consent of the individual has been obtained.
- Content of Commercial Email
- Every commercial email must include an opportunity for the recipient to unsubscribe from receiving
such email in the future. Such requests to unsubscribe must be processed promptly and the recipient should be informed of
the length of time required for processing.
- Commercial email must not include "from
address" fields, subject lines and message bodies that are misleading, false, or deceptive. Subject lines must not mislead
as to the content and purpose of the message.
- Gathering of Email
Addresses
- Email addresses must not be gathered through surreptitious methods
(e.g., scraping or harvesting).
Definitions:
Commercial Email : email messages, sent in volume, the primary purpose of
which is the commercial advertisement or promotion of a product or service.
Business Relationship :
A relationship between the sender of an email message and the recipient. Such a relationship may be created through the facilitation
or completion of a commercial transaction between the sender and a recipient. A business relationship may also be created
through prior correspondence initiated by an individual, including requests for information, responses to questionnaires or
surveys, responses to sweepstakes or contests, or offline contact.
Informed Consent : A mechanism
through which an individual is clearly and fully notified of the collection and use of an email address and has consented
prior to such collection and use. Informed Consent may be implemented in the following forms: - Opt-in
: At the point of email address collection, a person has affirmatively requested to be included on an email list
to receive commercial email. No confirmation email is sent and the person is not required to take further action to be included
on the email list.
Confirmed Opt-in : At the point of email address collection, a person has affirmatively
requested to be included on an email list to receive commercial email. An email is subsequently sent to the person, notifying
the person that their email address has been added to the email list. The person is not required to take further action to
be included on the email list.
- Double Opt-in : At the point of
email address collection, a person has affirmatively requested to be included on an email list to receive commercial email.
An email is subsequently sent to the person, notifying the person that some action is necessary before their email address
will be added to the email list.
Unsubscribe : A mechanism through which an individual may request
that he or she no longer receive commercial email.
Unsolicited Commercial Email : Commercial
Email sent without an existing business relationship or prior informed consent.
Email Marketing Pledge - Unsolicited Commercial Email
Unsolicited commercial email must not be sent.
- Commercial
Email
- Commercial email must not be sent to an individual's
e-mail address unless one of the following situations exists:
- There is an existing
business relationship; or
- Prior informed consent
of the individual has been obtained.
- Content of Commercial
Email
- Every commercial email must include an opportunity for the recipient
to unsubscribe from receiving such email in the future. Such requests to unsubscribe must be processed promptly
and the recipient should be informed of the length of time required for processing.
- Commercial
email must not include "from address" fields, subject lines and message bodies that are misleading, false, or deceptive.
Subject lines must not mislead as to the content and purpose of the message.
- Gathering
of Email Addresses
- Email addresses must not be gathered through surreptitious
methods (e.g., scraping or harvesting).
Definitions:
Commercial Email : email messages, sent in volume, the primary purpose of
which is the commercial advertisement or promotion of a product or service.
Business Relationship :
A relationship between the sender of an email message and the recipient. Such a relationship may be created through the facilitation
or completion of a commercial transaction between the sender and a recipient. A business relationship may also be created
through prior correspondence initiated by an individual, including requests for information, responses to questionnaires or
surveys, responses to sweepstakes or contests, or offline contact.
Informed Consent : A mechanism
through which an individual is clearly and fully notified of the collection and use of an email address and has consented
prior to such collection and use. Informed Consent may be implemented in the following forms: - Opt-in
: At the point of email address collection, a person has affirmatively requested to be included on an email list
to receive commercial email. No confirmation email is sent and the person is not required to take further action to be included
on the email list.
Confirmed Opt-in : At the point of email address collection, a person has affirmatively
requested to be included on an email list to receive commercial email. An email is subsequently sent to the person, notifying
the person that their email address has been added to the email list. The person is not required to take further action to
be included on the email list.
- Double Opt-in : At the point of
email address collection, a person has affirmatively requested to be included on an email list to receive commercial email.
An email is subsequently sent to the person, notifying the person that some action is necessary before their email address
will be added to the email list.
Unsubscribe : A mechanism through which an individual may request
that he or she no longer receive commercial email.
Unsolicited Commercial Email : Commercial
Email sent without an existing business relationship or prior informed consent.
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