Search engines have increasingly gained
prominence in influencing user behavior. Both generic and specialized search engines enable users to get directed to relevant
websites in the most efficient, fast and integrated manner. The immediate consequence for webmasters is a strong proportion
between the search engine placements and user traffic.
Improving rankings in search engines requires considerable understanding of how search
engines work, how they order results and how you can use this information to optimize your website to improve your ranking.
What follows is a preliminary guideline to get you started.
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