Search engines have increasingly gained prominence in influencing user behavior. Both generic and specialized search engines
enable users to get directed to relevant websites in the most efficient, fast and integrated manner. The immediate consequence
for webmasters is a strong proportion between the search engine placements and user traffic.
Improving rankings in search engines requires considerable understanding of how search
engines work, how they order results and how you can use this information to optimize your website to improve your ranking.
What follows is a preliminary guideline to get you started.
